Authority testimonials tend to be expensive to produce and it can be difficult to find the right influencer, but when they succeed, these campaigns can pay dividends for your company over-time. Just look at State Farm's advertisements that include pro-football player, Aaron Rodgers. What started in 2011 as the "Discount Double Check"

Authority testimonials tend to be expensive to produce and it can be difficult to find the right influencer, but when they succeed, these campaigns can pay dividends for your company over-time. Just look at State Farm's advertisements that include pro-football player, Aaron Rodgers. What started in 2011 as the "Discount Double Check"

Authority testimonials tend to be expensive to produce and it can be difficult to find the right influencer, but when they succeed, these campaigns can pay dividends for your company over-time. Just look at State Farm's advertisements that include pro-football player, Aaron Rodgers. What started in 2011 as the "Discount Double Check"

Authority testimonials tend to be expensive to produce and it can be difficult to find the right influencer, but when they succeed, these campaigns can pay dividends for your company over-time. Just look at State Farm's advertisements that include pro-football player, Aaron Rodgers. What started in 2011 as the "Discount Double Check"

Authority testimonials tend to be expensive to produce and it can be difficult to find the right influencer, but when they succeed, these campaigns can pay dividends for your company over-time. Just look at State Farm's advertisements that include pro-football player, Aaron Rodgers. What started in 2011 as the "Discount Double Check"

Authority testimonials tend to be expensive to produce and it can be difficult to find the right influencer, but when they succeed, these campaigns can pay dividends for your company over-time. Just look at State Farm's advertisements that include pro-football player, Aaron Rodgers. What started in 2011 as the "Discount Double Check"